I belong to several online writing forums and the subject of promoting one 's work comes up often enough for me to post a blog about it. Writers can sometimes become obsessive about finding as many avenues to promote, market and otherwise, expose ourselves and our books online.
My question is, how many web pages, blogs, forums and online activities can an author indulge in without seriously injuring their ability to work on our actual books? At what point do you realize that keeping sites like MySpace, Facebook, and other "friends" type sites become a burden and full of people that aren't going to buy or promote your book at all and merely want to post pictures and converse? And do you think all the web pages and web exposure actually do anything to sell your book or draw more readers to you?
Are readers really spending their time online to find authors and visit author web sites? I sometimes get the feeling that the only ones who are joining forums, checking out web sites and communicating with authors online are other authors. Pitching your book to other authors isn't necessarily what I'm interested in. If we are really honest, author-ego is present within all of us and we are most interested in mainly our own books. Be honest. And how many of us have so much time, with work and life, to really read as much as we'd like? I know I can't.
How do you reach the non-writing reader online?